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U-Line Corporation Marks 50th Anniversary, Continues Focus On New Innovations in Built-In Undercounter Refrigeration and Preservation

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U-Line Corporation Marks 50th Anniversary, Continues Focus On New Innovations in Built-In Undercounter Refrigeration and Preservation

MILWAUKEE – January 23, 2012 – U-Line, the award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, celebrates its 50th anniversary this year with a new line of modular undercounter refrigeration units that offer advanced technology, aesthetic elegance and seamless integration for use in today’s modern kitchens and lifestyles. U-Line has earned a solid reputation as the undercounter market leader by continuing to develop, manufacture and support the best undercounter refrigeration products on the market.

U-Line is beginning its second half-century much like its first, with the introduction of the industry leading Modular 3000 Series, a new product line that marks a major evolutionary advancement in undercounter refrigeration. U-Line’s new Modular 3000 Series refrigeration units offer clean, modern design with adjustable doors, toe-kicks and concealed hinges for seamless integration into just about any cabinet design. The Modular 3000 Series features highly customizable temperature settings for storing meats and cheeses, produce, dry goods and even root vegetables at ideal temperatures for maximum preservation. Foods and beverages can now be conveniently placed where they’re used most. Fresh produce can be stored near the prep sink and dry goods near the oven; red, white or sparkling wine can be stored near the dining room at each varietal’s ideal temperature for maximum preservation and enjoyment. The Modular 3000 Series offers four distinct temperature settings for precise beverage refrigeration and maximum preservation. Water, soda, or white, red or sparkling wines can be stored at their ideal temperatures. A “quick chill” feature rapidly cools food and beverages to a desired setting for hosts who are short on preparation time.

Founded 50 years ago, when Henry Uihlein, Sr. developed and patented the first automatic undercounter ice maker for residential use in1962, U-Line is now celebrating its third generation of family leadership. U-Line continues to be the leader in innovation, quality and value in the premium built-in undercounter market by creating products with exceptional design and functionality. Be it marine applications to outdoor kitchens or any room in the house, U-Line has all refrigeration and ice making needs covered. U-Line keeps its focus on innovation and functional style while evolving the product offerings in the 1000, 2000 and the new Modular 3000 Series. With the customer as their primary focus, U-Line’s approach to its breadth of products, multiple price points and features allows a choice and product that will fit any lifestyle.

“We’re extremely proud to reach this milestone;” said Jennifer Uihlein, president and granddaughter of Henry Uihlein, Sr. “Throughout our history, U-Line’s growth has been fueled by our desire to continue offering innovative design solutions with exceptional functionality, style and selection for every lifestyle. My grandfather was committed to providing innovative, compelling, high-quality products and unparalleled customer service. We pledge to continue that legacy in our next half-century.”

Media Contact: Norma Rosenfield, Rosenfield PR 818-591-2264 norma@rosenfieldpr.com

Company Contact: Lara Snyder, U-Line Brand Manager 949-715-7952 lara@u-line.com

About U-Line

For over five decades, and through three generations, U-Line continues to be the American leader in innovation, quality and performance in the premium built-in undercounter ice making, refrigeration and wine preservation market. Delivering versatility and flexibility for multiple applications including residential, light commercial, outdoor and marine use, U-Line's complete product collection includes undercounter ice makers, Combo® Model ice maker/refrigerators, Wine Captain® Model wine preservation appliances, refrigerators, refrigerator freezers and refrigerator drawer models. U-Line is headquartered in Milwaukee, Wisconsin with a west coast office located in Laguna Beach, California; and European support in Dublin, Ireland and Barcelona, Spain. For more information on U-Line and its products visit u-line.com.