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U-Line Announces Expansion Into Global Marketplace, Opens Office In Europe

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European Office Opened In Finland

MILWAUKEE – August 20, 2012 — U-Line, the award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, is expanding into the global marketplace with the opening of a European office.

Mark Russell, VP of Sales & Marketing, will oversee the company’s setup and operations in Europe as U-Line launches its Modular 3000 Series product line throughout the region. Russell said that maintaining an ongoing presence in Europe is imperative to establishing relationships and managing growth. A European manager will be hired prior to Russell’s return to the California office in the summer of 2013.

“We’ve been evaluating the European market for some time and it’s clear that there is a need for premium undercounter refrigeration and wine preservation products,” said Russell. “This market has been deprived of high-quality, premium undercounter options and I’m proud to say that with the launch of our Modular 3000 series, this will no longer be the case. Helsinki was named World Design Capital 2012 by the International Council of Societies of Industrial Design and Finland is a perfect hub as we expand internationally because of its close proximity to the rest of Europe, the Middle East and Russia.”

U-Line’s European office is based in the landmark Kone Building in Espoo, Finland, part of the Helsinki metropolitan area. Nokia, the telecommunications giant, is headquartered nearby, along with several other technology companies.

With corporate headquarters based in Milwaukee since 1962 and a West Coast office established in Laguna Beach, CA in 2006, the European office marks U-Line’s commitment to its continued growth and expansion as it moves into global markets.

About U-Line

For over five decades, and through three generations, U-Line continues to be the American leader in innovation, quality and performance in the premium built-in undercounter ice making, refrigeration and wine preservation market. Delivering versatility and flexibility for multiple applications including residential, light commercial, outdoor and marine use, U-Line's complete product collection includes undercounter ice makers, Combo® Model ice maker/refrigerators, Wine Captain® Model wine preservation appliances, refrigerators, refrigerator freezers and refrigerator drawer models. U-Line is headquartered in Milwaukee, Wisconsin with a west coast office located in Laguna Beach, California; and European support in Dublin, Ireland and Barcelona, Spain. For more information on U-Line and its products visit u-line.com.