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U-Line Announces Expansion Into Global Marketplace, Opens Office In Europe

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European Office Opened In Finland

MILWAUKEE – August 20, 2012 — U-Line, the award-winning market leader in premium built-in undercounter ice making, refrigeration and wine preservation products, is expanding into the global marketplace with the opening of a European office.

Mark Russell, VP of Sales & Marketing, will oversee the company’s setup and operations in Europe as U-Line launches its Modular 3000 Series product line throughout the region. Russell said that maintaining an ongoing presence in Europe is imperative to establishing relationships and managing growth. A European manager will be hired prior to Russell’s return to the California office in the summer of 2013.

“We’ve been evaluating the European market for some time and it’s clear that there is a need for premium undercounter refrigeration and wine preservation products,” said Russell. “This market has been deprived of high-quality, premium undercounter options and I’m proud to say that with the launch of our Modular 3000 series, this will no longer be the case. Helsinki was named World Design Capital 2012 by the International Council of Societies of Industrial Design and Finland is a perfect hub as we expand internationally because of its close proximity to the rest of Europe, the Middle East and Russia.”

U-Line’s European office is based in the landmark Kone Building in Espoo, Finland, part of the Helsinki metropolitan area. Nokia, the telecommunications giant, is headquartered nearby, along with several other technology companies.

With corporate headquarters based in Milwaukee since 1962 and a West Coast office established in Laguna Beach, CA in 2006, the European office marks U-Line’s commitment to its continued growth and expansion as it moves into global markets.

About U-Line

For over five decades, and through three generations, U-Line continues to be the American leader in innovation, quality and performance in the premium modular ice making, refrigeration and wine preservation market. Delivering versatility and flexibility for multiple applications including residential, light commercial, outdoor and marine use, U-Line's complete product collection includes modular Wine Captain® Models, Beverage Centers, Clear Ice Machines, Crescent Ice Makers, Glass & Solid Door Refrigerators, Drawer Models, Freezers, and Combo® Models.

Corporate headquarters have been based in Milwaukee since 1962, a West Coast office was established in Laguna Beach, California in 2006, and European support is located in Dublin, Ireland. U-Line has shipped 115 and 220-240 volt product worldwide for several decades. U-Line continues to provide premium modular refrigeration products in North America, Asia, Africa, Oceania, Europe, Latin America and the Middle East. Design, engineering and final assembly of all products is completed in Milwaukee, Wisconsin, USA. For more information on U-Line and its products visit u-line.com